Before I became Santa, I believed in the power of connection – that we’re all linked, and the best thing we can do is build each other up, not tear each other down. I still believe that, and now, I get to see the magic of it firsthand, one Christmas at a time.

If there’s one elf who’s always thinking outside the gift box, it’s Peppe. Inventor, engineer, and tinkerer – Peppe’s the go-to elf when the North Pole needs a little extra ingenuity.

When you’re delivering gifts to billions of children, millions of toys are bound to need a little fine-tuning. That’s where Little Charlie and his team step in – the unsung heroes who make sure no button is loose, no train wheel sticks, and no music box falls silent.

Meet Sparkle, the North Pole’s brilliant Lead Toy Engineer and the mastermind behind some of the most magical gifts you’ll find under the tree. Sparkle isn’t just any elf – she’s a visionary when it comes to crafting toys that light up imaginations.

So this year, when you look up at the stars on Christmas Eve, send a little prayer for my reindeer – for their strength, their speed, and the magic they carry. They deserve just as much love and gratitude as Santa Claus himself.

For the past 23 years, Rosie Elf has held one of the most important roles at the North Pole – the Keeper of the Naughty and Nice List.